Monthly Archives: April 2017

Google’s Fred and Owl Updates Shake SEO World

owl seo update

2 Major Google Algorithm Updates Shaking the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Whilst Google rolls out an estimated 600 updates annually, the Fred Update (a name which was jokingly suggested by Google’s Gary Illyes and […]

Why Content Marketing is Essential for your Brand

Content-marketing

According to Content Marketing Institute,  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The most important factor that you have to consider is not to blatantly promote your brand but to […]

Conversion Rate Optimisation(CRO) – 7 Tips for Beginners

7-tips-to boost-conversion-rates

What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website. But you need your visitors to convert to achieve success. This is where CRO comes […]

Black Hat vs White Hat SEO

black vs white hat seo

Avoid Google Penalties by Choosing a White Hat SEO A hat can really make you stand out from the crowd. But choosing the right colour will make sure you find that position in the limelight, stay in it and do it cost effectively. Appearing on the first page of a Google search is essential for […]