SEO hacks to help you get ranks
An estimated 12-15 million searches are carried out each month in the US alone. With over 50% of it being on a mobile device, and over 65% of first page listed businesses landing a sale, it is ever more critical to ensure you’re business ranks ahead of your competitors. There’re 7 SEO hacks to help you with that:
1. Mobile Optimisation
Today’s discerning consumers are ALWAYS CONNECTED to the internet and essentially demand easy accessibility to reputable products, services and brands. Sites which function poorly on mobile devices, have a long loading time and poor user experience will not only get penalised in search results, they often have low conversion rates due to poor engagement.
2. Long – tail Keywords
More specific phrases are easier to rank due to less competition and often have a higher conversion rate than generic phrases. Figure out separate sets of keywords to target visitors in different stages of their buyer’s journey, which takes into account user behavior attributed to site use and conversion. Content on each individual landing pages should also match key phrases and be relevant.
3. Create relevant and engaging content
Machine learning is become increasing more prominent in search behaviour and SEO. It is the way of the future and Google is already investing heavily in it to stay ahead of competition. If you’re interested in the nitty gritty details, this article from MOZ is a great starting point. However, the key points are that higher user satisfaction is of critical importance to Google, it means that content quality and user satisfaction with the content of your pages must now be treated by you as an SEO ranking factor. You’re going to need to measure it, and constantly improve it over time. Some factors for your to consider are:
- Does your page meet the intent of a large percentage of its visitors ? If a user is interested in that product, do they need help in selecting or learning how to use it?
- What about related intents? If someone comes to your site looking for a specific product, what other related products could they be looking for?
- What gaps exist in the content on the page?
- Is your page a higher-quality experience than that of your competitors?
- What’s your strategy for measuring page performance and improving it over time?
Keeping these in perspective, write unique, engaging content for end-user rather than for search engines. These will organically lead to improved engagement times, more social shares and rankings. Keep going with SEO hacks.
4. Build Brand Visibility
Next of our SEO hacks is to image a picture of SEO as the process of improving brand visibility across different channels.
One way to do this is to republish your content on social media networks. For example, you can use Facebook to improve your SEO by passing link juice to your useful content pages.
Plus, you’ll get results similar to someone who curates content. According to Curata, over 50% of marketers who curate content indicate that it’s increased their brand visibility, thought leadership, SEO, web traffic and buyer engagement.
Translation – you need to get active on social media networks such as Twitter, Facebook, Pinterest, Google+, LinkedIn and Periscope.
The more places where your site is mentioned, the more data Google collects on it. Eventually, you’ll benefit from an improvement in your rankings, as long as you continue to publish new content.
When you’re building brand visibility, you’ll get better traffic, regardless of a particular keyword.
5. Videos improve rankings!
Fact – Videos are a great way of keeping audience engaged and entertained. But did you know that by using enough videos, you can improve the ranking of your page! A report by Marketing Land states that videos make for 62% of all Google searches universally. Moreover, Google has started giving attention to blended results/searches. So, why not grab this opportunity to appear on the first page of search results by including an engaging video in your content? According to Quicksprout.com, videos get 50 times better organic page ranks in Google as against plain, static text results. Also, video searches produce 41% higher click-through rate as compared to plain, static text content, according to Relesoo.com.
Leverage off videos demonstrating your product, service or customer reviews can be fun an easy especially with modern high camera quality on most smartphones.