NZ Small Businesses in Social and Search

small businesses

New Zealand has a lot of small businesses. According to the 2016 Small Business Factsheet in 2013 small businesses with 0-19 employees were responsible for 26% of New Zealand’s GDP. They fuel a lot of growth and employ a huge number of Kiwis and the hard part about the sheer number of SMBs is that […]

The Power of Branding for Small Businesses

power branding

No matter your size be it you are a large multinational corporation or are just a small store selling your own crafts, branding matters. Now branding isn’t just the logo, colours or a slogan although those are its most visible signs. If you just google the definition of branding what comes up is the following: […]

Introducing the New Google Sites (Who used old one?)

google sites

Do you know what Google Sites is? …. Yeah I thought so, whether you are entrenched into Google’s ecosystem or not it is a web page creator that was launched 8 years ago which in Internet tech time means that its a grandpa. The original goal of Google Sites was to make it easy for  anyone […]

The Art of Reputation Management

reputation management

In today’s world, you have to expect that before you ever get that call for a job interview the HR manager has already googled you, looked you up on Facebook and or have reviewed your Linkedin profile. According to the search engine journal in February 2012 80% of companies use social media for recruiting. But […]

3 Reasons Why Outsourcing an SEO Agency is the Best Choice

Outsourcing

3 Reasons Why SEO Outsourcing an Agency is the Best Choice Consider the following before hiring in-house rather then SEO Outsourcing: Talent. Stay focused on your business and the initial reason your business is in the industry it is by hiring an agency. An agency’s sole focus is to ensure the success of the client. […]

SEO Predictions for 2017 from Auckland’s SEO experts

SEO Predictions

The SEO landscape is changing in realtime, with Google’s search algorithm  have unprecedented rate of updates as of late. With 2017 around the corner and with the recent Google announcements, we’ve complied a list of SEO predictions for effective SEO strategies for next year: 1. ) Mobile will dominate –  Google recently announced unique mobile indexation which is […]

Politically motivated digital hijacking – real work example or risks of social hacking!

digital hijacking

Real world example of digital hijacking (social) for political reasons. IMDb users are voting politically on The Promise without having seen it! The Terry George-directed filmstars Christian Bale and Oscar Isaac and is set during the final days of the Ottoman Empire, leading up to the Armenian Genocide that killed 1.5 million. At the time of writing, it has […]

Why you should pay attention to mobile index

mobile index

Google will be dividing its index between mobile and desktop – and the mobile index is set to dominate! Recently announced by Gary Illyes at Google, the move follows on from the ‘Mobilegeddon’ update and its AMP (Accelerated Mobile Pages) project. The new initiative is set to go ahead within a few months. Desktop usage is now […]

Google Local Search Explained!

Google Local Search

Get your business found in Local Search Business Listings in Cape Town Local search is one of the most important aspects of marketing today, especially for small businesses. It has become a great equalizer that allows small and mid-sized businesses to stand toe-to-toe with large corporations with a massive budget. Marketers refine their ad campaigns […]

5 Simple SEO Hacks to Boost Rankings.

5 Simple SEO Hacks

SEO hacks to help you get ranks An estimated 12-15 million searches are carried out each month in the US alone. With over 50% of it being on a mobile device, and over 65% of first page listed businesses landing a sale, it is ever more critical to ensure you’re business ranks ahead of your competitors. […]