Schema markup is vital to boost your web page in the SERP organically.
Schema markup is basically code that tells the search engine not just what content your page has, but what your content means.
This minimises ambiguity and allows crawlers to categorise your site more accurately. Using Schema.org’s example, let’s say you have a page about the movie “Avatar” with a link to the trailer and info about the director. Your HTML code will look similar to the first image below.
Adding the item scope in the HTML <div>….</div> allows the crawler to recognise and classify that the page is in fact about the James Cameron film, instead of some computer figure.
How is this going to boost my search rankings?
You’re right, schema markup is not a ‘quick fix’ answer to boost your SEO. However, it will increase your page’s visibility because the search engine crawlers can easily categorise your page and in turn display your site appropriately. Furthermore, the markup does help boost your rich snippets which can help improve your sites SERP.**
Alright, let’s get down to the nitty-gritty.
I should warn you that adding the schema markup can be tedious because you have to add the microdata to each page on your site manually, all the more reason to get started now rather than later, right?!
Get started writing your microdata using this guide.
Do I have to add markup to every page?
No, you don’t, but for Google to build rich snippets of your site, there needs to be a certain amount of microdata for the search engine crawlers to classify your content.
**Once you’ve finished adding the markup to each of your sites’ pages (finally!), be sure to use Google’s Structured Data Testing Tool to check that everything is working correctly.