Category Archives: digital agency capetown

Beginners Guide to Marketing Automation

marketing automation

Since entering the information age, industrial competitiveness has expanded beyond regional bounds. In times preceding the digital era, the competitive market had predominantly consisted of local businesses within a specific territory. The digital revolution shifted the nature of marketing due to how competitors have become interconnected by the use of online search engines. Businesses from […]

Conversion Rate Optimisation(CRO) – 7 Tips for Beginners

7-tips-to boost-conversion-rates

What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website. But you need your visitors to convert to achieve success. This is where CRO comes […]

Black Hat vs White Hat SEO

black vs white hat seo

Avoid Google Penalties by Choosing a White Hat SEO A hat can really make you stand out from the crowd. But choosing the right colour will make sure you find that position in the limelight, stay in it and do it cost effectively. Appearing on the first page of a Google search is essential for […]

Boost Rankings with HTTPS and SSL Certificates

SSL SEO Rankings

SSL Demystified – Why your site needs it and how it can improve your Google Rankings What is SSL? An SSL certificate is a bit of cryptography on your web server that provides security for online data transfer. Once installed on your server, it activates the padlock and the HTTPS protocol (via port 443) and establishes secure connections […]

8 Sites, a Twitter Chat and an Article to help your SEO for 2017

twitter impacts seo

So all you need to do is Google SEO resources and you could drown in the amount of content you will find about SEO. For a lot of small and medium size businesses it is already too much. There is a wealth of resources online for SEO. These are sites that we have point our […]

Boost your competitive edge using Rich Cards

rich-cards

Why You Want to Use Rich Cards Snippets for SEO Looking to stand out from your competition? Quickly boost your competitive edge using this new search engine format – Rich Cards! Remember that tedious microdata you had to manually enter for each property on your page so the crawlers could more accurately display your content […]

Google Releases the Trusted Contacts App on Android

trusted contacts 4

Google has released a new app called Trusted Contacts which is personal safety app for Android. The app is more meant to be used in emergency situations. When you first sign into the app you are asked to mark some of your close friends and family members as trusted contacts. Once this is done you will […]

HTTPS Everywhere

https

Your online world starts with HTTP aka hypertext transfer protocol. It is the base protocol that the Internet is built on. With HTTPS being encrypted within either transport layer security or secure sockets layer. Whenever your device sends an unencrypted HTTP request, it reveals something about what you are doing, and it is now common […]