Category Archives: Optimization

Finding the Best E-Commerce Platform for Your Online Store

An e-commerce site has a lot of parts, and with these parts come a lot of choices. For any online store, there are plenty of e-Commerce platform options for your online store when it comes to layout, design, colors, navigation, and so on, right down to database design. Thankfully, for most e-commerce platforms, the database […]

Overview of Inbound Marketing

inbound marketing

What is inbound marketing? Inbound marketing is a customer-centric strategy that attracts prospects to your business. Unlike traditional marketing methods, new tactics are geared toward creating brand awareness that will bring in the right leads and develop customer relationships. This will lead to a stronger influence on the buyer’s future decisions. Inbound marketing is cheaper […]