Category Archives: seo cape town

Powerful Statistics on Content Marketing (2017)

marketing statistics

Powerful Statistics on Content Marketing (2017) Content marketing is a fantastic way to build your brand’s authority and exert dominance in your chosen field. In order to successfully content market your brand, educating your audience about your products and services automatically allows your brand to become front runners and enables you to establish a credible […]

Google’s Fred and Owl Updates Shake SEO World

owl seo update

2 Major Google Algorithm Updates Shaking the SEO World Fred Google Update March 8th – Unconfirmed “Fred Update” shakes the SEO world in the words of Barry Schwartz from SEO Roundtable.   Whilst Google rolls out an estimated 600 updates annually, the Fred Update (a name which was jokingly suggested by Google’s Gary Illyes and […]

Why Content Marketing is Essential for your Brand

Content-marketing

According to Content Marketing Institute,  “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.” The most important factor that you have to consider is not to blatantly promote your brand but to […]

Conversion Rate Optimisation(CRO) – 7 Tips for Beginners

7-tips-to boost-conversion-rates

What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website. But you need your visitors to convert to achieve success. This is where CRO comes […]

Black Hat vs White Hat SEO

black vs white hat seo

Avoid Google Penalties by Choosing a White Hat SEO A hat can really make you stand out from the crowd. But choosing the right colour will make sure you find that position in the limelight, stay in it and do it cost effectively. Appearing on the first page of a Google search is essential for […]

Overview of Inbound Marketing

inbound marketing

What is inbound marketing? Inbound marketing is a customer-centric strategy that attracts prospects to your business. Unlike traditional marketing methods, new tactics are geared toward creating brand awareness that will bring in the right leads and develop customer relationships. This will lead to a stronger influence on the buyer’s future decisions. Inbound marketing is cheaper […]

Crush your competition in 2017 with these simple steps over the holidays.

local seo auckland

As the curtains draw close on 2016, we’re left with a fortnight post Christmas when most small businesses close shop and kick back. However, this break presents an incredible opportunity to capitalize on “mass psychology” by implementing simple SEO strategies to make serious gains in your online rankings in 2017. We’ll stick to 4 easy […]

Boost your SEO Using Schema Markup

what-is-schema.org

Schema markup is vital to boost your web page in the SERP organically. Schema markup is basically code that tells the search engine not just what content your page has, but what your content means. This minimises ambiguity and allows crawlers to categorise your site more accurately. Using Schema.org’s example, let’s say you have a […]

NZ Small Businesses in Social and Search

small businesses

New Zealand has a lot of small businesses. According to the 2016 Small Business Factsheet in 2013 small businesses with 0-19 employees were responsible for 26% of New Zealand’s GDP. They fuel a lot of growth and employ a huge number of Kiwis and the hard part about the sheer number of SMBs is that […]