Category Archives: seo

Black Hat vs White Hat SEO

black vs white hat seo

Avoid Google Penalties by Choosing a White Hat SEO A hat can really make you stand out from the crowd. But choosing the right colour will make sure you find that position in the limelight, stay in it and do it cost effectively. Appearing on the first page of a Google search is essential for […]

Overview of Inbound Marketing

inbound marketing

What is inbound marketing? Inbound marketing is a customer-centric strategy that attracts prospects to your business. Unlike traditional marketing methods, new tactics are geared toward creating brand awareness that will bring in the right leads and develop customer relationships. This will lead to a stronger influence on the buyer’s future decisions. Inbound marketing is cheaper […]