11th – 14th floor Touchstone House
7 Bree Street, Cape Town, 8001
Frequently Asked Questions
The time it takes to establish rankings is dependent on a few factors.
- How competitive the industry or keywords are
- Whether the site has been penalised previously
- Whether there has been any prior optimisation performed
It depends on your business. Many clients choose to support a growing SEO campaign with a small PPC spend, allowing them to buy traffic while their organic rankings grow. The choice to invest in SEO or PPC also depends on your industry, business model, and level of competition. Generally SEO is a long term, lower cost strategy, while PPC is a more immediate, higher cost strategy.
Google is constantly updating their algorithm to fight poor quality and over-optimised sites. They are constantly testing these adjustments, establishing whether searchers engage more with these updated selection of websites. An effective SEO campaign will answer to these fluctuations, safe-guarding your site from penalties and dramatic ranking drops.
SEO stands for ‘search engine optimisation’ and is the process of making a website appear higher on the organic search engine results page. Basically, it means making your website more visible than the competition.
A lot of people talk about SEO as if it ends. SEO is ongoing, it is not a one-off project. If you are sitting in the 6th position for a popular search term, that’s great. However, there are hundreds of sites above and below you who want to push you down the ladder. An SEO campaign works to constantly monitor and maintain rankings, responding to fluctuations.
SEO will ensure more traffic is reaching your website, growing your brand exposure and driving increased enquiries and sales. If you’re a business trading online, you should definitely be considering an SEO campaign.
Digital Squad has Melbourne’s best SEO experts. With a team of advanced tech specialists driving our campaigns, we know how to achieve solid, sustainable results for our clients. Completing SEO in house without the necessary expertise can be a tedious game of trial and error which can often do more damage to your site than good.