When it comes to marketing your business on the web, it\’s important to have a clear vision for how you want your site to look and function. But before you can create that vision, you need to know what kind of impact you\’re hoping for in the first place. Are you trying to sell more products or services? Or do you want people who visit your site to learn more about your brand and take action as a result? Do either of these goals require building a specific type of landing page? How will they impact design elements like typography or calls-to-action? Before we get started with an actual design project (which I\’ll cover in Part 2), let\’s take some time now to establish those objectives so that we have something concrete against which we can measure our success—or failure!
What are your website product/service goals?
- The first thing you need to do is determine what your website product/service goals are. Are you trying to increase sales? Become an authoritative resource? Drive interaction and funnels? Increase trust and grow your brand?
- Once you know what your website objective is, the next step is figuring out how you can measure success. For example, if your goal is to become an authoritative resource, then one way of measuring this would be by looking at the number of visits and time spent on the site compared with other websites in its category (i.e., business-to-business [B2B] versus business-to-consumer [B2C]).
What are your website brand goals?
Your website\’s brand goals are about how you want to be perceived. Brand goals are about how you want your audience to perceive the company and what values you want them to associate with the company. They\’re also about how employees and partners perceive themselves in relation to those same values.
In short, website brand goals answer questions like:
- What do we stand for?
- How should our audience view us?
What are your website content goals?
You might be wondering, \”What are my website content goals?\” The answer to that question can be a bit tricky. First, you have to figure out what sort of content you want to use on your site and how it will affect visitors\’ experiences. If you\’re not sure where to begin, here\’s a list of common website content goals:
- Getting people onto your site in the first place
- Keeping them there so they can engage with other users and stay updated on new products or services
- Increasing brand awareness (through word-of-mouth marketing)
- Increasing sales volume through effective product presentation and navigation
What are your website interaction goals?
- Define the problem before you begin solving it.
- How does this apply to your website? Establishing clear goals is essential for all aspects of your online presence, but it\’s especially important when considering how to set up a new site. Your website is an extension of you: it should reflect who you are and what makes your business unique. In order to do that, you need to clearly define what kind of interaction with visitors on the web brings value.
Set measurable objectives and milestones.
The first step to establishing a website is defining your objectives. Without these well-defined goals, it\’s easy to get lost in the shuffle and lose sight of what you want your site to be used for. You may have vague ideas about what you want your site to accomplish, but that\’s not enough. You need a clear picture in mind before you start working on anything else.
The next step is setting measurable milestones. Without concrete measurements, how will you know if your website has been successful? How will others know? If there\’s no way of measuring progress towards achieving an objective or milestone, then how can anyone tell whether or not the objective has been met?
Finally, don\’t let yourself get distracted by other people\’s objectives or plans for their own sites: just because someone else wants something different doesn\’t mean that yours isn\’t important too! There are plenty of ways for anyone with an idea about what they want out of life – whether it\’s fitness goals like losing weight/getting stronger or just trying something new like yoga classes – so don\’t feel bad about putting yourself first sometimes; after all nobody else can do this job better than us!
Website objectives impact every element from content to design so it\’s important to know what you\’re aiming for before you start building.
The first step in establishing your website objectives is to think about what you want to achieve through your website. These goals will help you define the purpose of your site and assist with everything from content creation to design decisions.
Website objectives should be measurable, specific and time-bound. For example, instead of saying \”our goal is to increase awareness,\” say something like: \”Our goal is to increase awareness by 20% in six months.\” Their ability for measurement makes them easier for both internal teams and external stakeholders (like investors) to understand. They are also more likely to keep team members accountable when they aren\’t meeting those goals because objectives can be compared against past results or other benchmarks.
Now that you know how important it is to set website objectives, you can start making the right decisions from the get-go. You\’ll make decisions that are more effective and efficient because they\’re based on data rather than assumptions.
In this post, we discussed the four types of website objectives. Next up: learning what goes into each type! Take a look at our next article if you\’re interested in learning more about establishing goals for your business\’s website.