Tag Archives: digital marketing

Beginners Guide to Marketing Automation

marketing automation

Since entering the information age, industrial competitiveness has expanded beyond regional bounds. In times preceding the digital era, the competitive market had predominantly consisted of local businesses within a specific territory. The digital revolution shifted the nature of marketing due to how competitors have become interconnected by the use of online search engines. Businesses from […]

Powerful Statistics on Content Marketing (2017)

marketing statistics

Powerful Statistics on Content Marketing (2017) Content marketing is a fantastic way to build your brand’s authority and exert dominance in your chosen field. In order to successfully content market your brand, educating your audience about your products and services automatically allows your brand to become front runners and enables you to establish a credible […]

Conversion Rate Optimisation(CRO) – 7 Tips for Beginners

7-tips-to boost-conversion-rates

What is Conversion Rate Optimisation (CRO)? So you’ve got all your ducks in a row with regards to SEO, Google Adwords and your Social Media Marketing strategy. These are some of the fundamental ways to drive traffic to your website. But you need your visitors to convert to achieve success. This is where CRO comes […]